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Family since Forty-Seven

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The Sassaman family has owned and actively operated Harley-Davidson® dealerships since 1947. Serving Macon and surrounding communities since 1957, the Harley-Davidson of Macon team is committed to delivering a premium customer experience while sharing their passion for motorcycles. Family is our culture at Harley-Davidson of Macon, and we are happy to include you as part of our Harley-Davidson family and look forward to serving you. Learn More

Why Harley-Davidson® of Macon?

Family since forty-seven.

Our history as a family owned and operated Harley-Davidson dealership,and our relationship withHarley-Davidson Motor Company extends over 75years–since 1947.

The faces you see today will behere tomorrow-Ourteam of staffhave been with us for yearsand are some of the best in the business.

A sense of Family is part our culture -we continually strive to treat our customers and employees like family and look forward to welcoming you.

We take as much pride in our customer service as we do in our motorcycles.

We go the extra mile to make sure your experience at our dealership is beyond comparison.

Our staff are riders just like you and are committed to serving you with integrity and without pressure.

At Harley-Davidson of Macon there are never hidden fees or charges. Our goal is to be your advocate, to help you feel certain and satisfied with your buying decisions. In every aspect of our business, we are not here merely to make a sale. We are here to earn a customer for life.

We are passionate about motorcycles and racing is in our blood

Owner and Dealer Principal, Greg Sassaman raced professionally for the Harley-Davidson Factory Race Team and his sons Brett and Payton Sassaman also raced professionally. Greg, Brett, and Payton have all earned Pro / Expert level race wins, Regional, and National championships in both Flat Track and Road Racing.

Some of our Staff have worked for National Championship winning professional race teams or have been racers themselves - while others enjoy cruising backroads on the weekend and annual trips to Daytona Bike Week.

From our years of experience in riding and racing, not only do our staff relate to riders at all levels and from all backgrounds, we bring a high level of expertise and professionalism from the racetrack to you and your motorcycle.

You’ll find our attention to detail sets us apart.

Before you take delivery of your New or Pre-Owned Harley-Davidson, each motorcycle goes through a thorough 30-point Final Check procedure to make sure they are road worthy for miles of enjoyment.

We provide a new owner orientation to fully explain how to properly and safely operate and care for your new motorcycle, as well as introduce you to our staff in Motorclothes, Parts & Accessories, and Service on a VIP dealership tour to make sure all needs are met to fully enjoy your Harley experience.

We offer complimentary riding lessons when you purchase a motorcycle.

Learn to ride on our fleet of training motorcycles that start small and progressively work up to your own Harley, at your own pace, through personalized, one-on-one sessions with our qualified instructors.

Has it been a while since you’ve ridden? Maybe you’ve ridden before but are new to riding a Harley? Your safety is our priority - we encourage all who purchase a motorcycle who may feel cautious before venturing out on the open road to take advantage of our practice area and complimentary refresher instructions – we want our customers to feel comfortable, confident, and adjusted to their new Harley.

We are a Bar & Shield Award Winning Dealership.

Harley-Davidson of Macon recently earned the prestigious Silver Bar & Shield Circle of Achievement Award. Presented by Harley-Davidson Motor Company, this award is given to dealers based on its delivery of premium customer experiences and for demonstrating operational excellence across a range of categories.

Silver Bar & Shield award recipients, like Harley-Davidson of Macon, consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson experiences.

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What our Customers are Saying

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mark whitten
1/26/2023
Gerald- i have ordered a few parts from Gerald in person and over the phone, he is full of knowledge and was very honest with me about fit and proper parts. Thank You Gerald. Perry- Setup my first 1k service with an appointment, drove in the day of service and was quickly checked in and the tech started on my bike, i was in/out in less than 2 hours. Beyond pleased with how quick it was. Thank You Gerald & the tech that did my service. (Employee: Gerald Gibson, Perry McGee)
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Dawn Morris
1/26/2023
Jamie was an absolute pleasure to work with! He knew exactly what I wanted and I left with my new bike the next week (preowned he had new tires put on it for me). Purchase was a breeze working with these guys! I will return in the future! (Employee: Jamie Ball)
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Jesse Banks Jr
1/23/2023
Bear was an amazing sales associate and it was a pleasure working with him for the second and I will definitely be going back when its time to get another bike (Employee: Bear Bowers)
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Matthew Marlowe
12/31/2022
If you want to be treated well and get a good bike head to HD Macon and see Randy! (Employee: Randy Parrott)
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Meekail Shaheed
12/24/2022
From selecting parts to install & service, Macon HD consistently provdes professional and knowledgeable service. Extremely pleased with my Stage II upgrade!
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James Newby
12/24/2022
Purchased my 2014 ultra 2 weeks ago. Super helpful staff and went the extra mile to make it a smooth process. Jamie and the crew even stayed late to make sure we got everything done on a Saturday. (Employee: Jamie Ball)
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Gerald Gibson
12/24/2022
Just purchased a new Pan America and had the best easy no pressure experience! They really treat you like family! Thank you (Employee: Chad Hixson)
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Chris Watson
12/23/2022
Cant say enough about all the people at Harley Davidson of Macon. It doesnt matter what department it is, Ive received nothing but amazing customer service and support from everyone. Keep up the amazing job everyone
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William Kountz
12/1/2022
Bear did a great job of being patient as I started looking at a new bike about a year before I bought it. We did some test rides to make sure I was getting what I wanted. Once I was ready to pull the trigger, he found just what a wanted at another dealer and worked to get it here in Macon. He took time to help me work through the selecting the accessories I wanted. The entire process was great! (Employee: Bear Bowers)
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Josh Watson
8/23/2022
I have been a customer of HD of Macon for years. Consider many of the people associated with this establishment friends. I have rode Harleys for years and have used HD of Macon to keep my old HDs on the road. Even when they knew I wasnt there to buy a new bike they treated with the upmost concern and care. Well I finally upgraded the scooter and purchased my first dealership HD from Macon HD. Chad first and foremost took care of the deal and catered to every need he knew I had. Bear also handled everything professionally and treated me very well. Mr. Randy also saw to any needs that I had. Not only did this one experience go well, but any experience I have had at HD of Macon has been top tier service. Thank yall for continued care and treating me like you have over the years. (Employee: Bear Bowers, Chad Hixson, Greg Sassaman, Kati Owen, Lisa Sassaman, Randy Parrott)

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