The Sassaman family has owned and actively operated Harley-Davidson® dealerships since 1947. Serving Macon and surrounding communities since 1957, the Harley-Davidson of Macon team is committed to delivering a premium customer experience while sharing their passion for motorcycles. Family is our culture at Harley-Davidson of Macon, and we are happy to include you as part of our Harley-Davidson family and look forward to serving you.
Our history as a family owned and operated Harley-Davidson dealership and our relationship with Harley-Davidson Motor Company extends over 75years–since 1947.
The faces you see today will be here tomorrow - Our team of staff have been with us for years and are some of the best in the business.
A sense of Family is part our culture -we continually strive to treat our customers and employees like family and look forward to welcoming you.
We go the extra mile to make sure your experience at our dealership is beyond comparison.
Our staff are riders just like you and are committed to serving you with integrity and without pressure.
At Harley-Davidson of Macon there are never hidden fees or charges. Our goal is to be your advocate, to help you feel certain and satisfied with your buying decisions. In every aspect of our business, we are not here merely to make a sale. We are here to earn a customer for life.
Owner and Dealer Principal, Greg Sassaman raced professionally for the Harley-Davidson Factory Race Team and his sons Brett and Payton Sassaman also raced professionally. Greg, Brett, and Payton have all earned Pro / Expert level race wins, Regional, and National championships in both Flat Track and Road Racing.
Some of our Staff have worked for National Championship winning professional race teams or have been racers themselves - while others enjoy cruising backroads on the weekend and annual trips to Daytona Bike Week.
From our years of experience in riding and racing, not only do our staff relate to riders at all levels and from all backgrounds, we bring a high level of expertise and professionalism from the racetrack to you and your motorcycle.
Before you take delivery of your New or Pre-Owned Harley-Davidson, each motorcycle goes through a thorough 30-point Final Check procedure to make sure they are road worthy for miles of enjoyment.
We provide a new owner orientation to fully explain how to properly and safely operate and care for your new motorcycle, as well as introduce you to our staff in Motorclothes, Parts & Accessories, and Service on a VIP dealership tour to make sure all needs are met to fully enjoy your Harley experience.
Learn to ride on our fleet of training motorcycles that start small and progressively work up to your own Harley, at your own pace, through personalized, one-on-one sessions with our qualified instructors.
Has it been a while since you’ve ridden? Maybe you’ve ridden before but are new to riding a Harley? Your safety is our priority - we encourage all who purchase a motorcycle who may feel cautious before venturing out on the open road to take advantage of our practice area and complimentary refresher instructions – we want our customers to feel comfortable, confident, and adjusted to their new Harley.
Harley-Davidson of Macon recently earned the prestigious Silver Bar & Shield Circle of Achievement Award. Presented by Harley-Davidson Motor Company, this award is given to dealers based on its delivery of premium customer experiences and for demonstrating operational excellence across a range of categories.
Silver Bar & Shield award recipients, like Harley-Davidson of Macon, consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson experiences.
First bike. Brand new. And the start of an exciting new adventure 👏 Kari from Lizella may be a little camera shy, but she was all smiles after riding home on her brand new 2026 Super Glide. …
Jody from Twiggs County had his sights set on the open road, and Erik helped make it happen with this awesome 2009 Ultra Classic 👏 Congratulations, Jody! Thank you for trusting Harley-Davidson of …
Every Harley story has a beginning… this is Jerry’s. Jerry from Vidalia just bought his very first Harley-Davidson—a 2005 Dyna Low Rider—and Josh was there to help make it happen. Congratulations, …
Congratulations to Greg and Mary on picking up their new Street Glide 3 👏 Thank you both for your patience throughout the process and for trusting Harley-Davidson of Macon with your business. We …
SOLD!! Our first 2026 Super Glide is already spoken for. Only TWO more are currently available to reserve with a deposit, and once they’re spoken for, they’re gone. Looking for one in your garage? …
We’re honored to have been selected by Harley-Davidson to tell our story as part of the Generations of H-D series. It all started with Grover Sassaman. His passion for Harley-Davidson planted the …
This Father’s Day weekend, skip the ordinary! Ride in with Dad and celebrate at Harley-Davidson of Macon with Pig on a Pie barbecue starting at 12PM, cold beer, soft drinks, and a free gift when …
Before the weekend miles pile up, make a pit stop at Harley-Davidson of Macon for Perry’s Pancake Breakfast 🥞 Hot pancakes. Coffee. Orange juice. Good people. Some traditions are worth keeping. …
