Family since Forty-Seven

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The Sassaman family has owned and actively operated Harley-Davidson® dealerships since 1947. Serving Macon and surrounding communities since 1957, the Harley-Davidson of Macon team is committed to delivering a premium customer experience while sharing their passion for motorcycles. Family is our culture at Harley-Davidson of Macon, and we are happy to include you as part of our Harley-Davidson family and look forward to serving you. Learn More

Why Harley-Davidson® of Macon?

Family since forty-seven.

Our history as a family owned and operated Harley-Davidson dealership,and our relationship withHarley-Davidson Motor Company extends over 75years–since 1947.

The faces you see today will behere tomorrow-Ourteam of staffhave been with us for yearsand are some of the best in the business.

A sense of Family is part our culture -we continually strive to treat our customers and employees like family and look forward to welcoming you.

We take as much pride in our customer service as we do in our motorcycles.

We go the extra mile to make sure your experience at our dealership is beyond comparison.

Our staff are riders just like you and are committed to serving you with integrity and without pressure.

At Harley-Davidson of Macon there are never hidden fees or charges. Our goal is to be your advocate, to help you feel certain and satisfied with your buying decisions. In every aspect of our business, we are not here merely to make a sale. We are here to earn a customer for life.

We are passionate about motorcycles and racing is in our blood

Owner and Dealer Principal, Greg Sassaman raced professionally for the Harley-Davidson Factory Race Team and his sons Brett and Payton Sassaman also raced professionally. Greg, Brett, and Payton have all earned Pro / Expert level race wins, Regional, and National championships in both Flat Track and Road Racing.

Some of our Staff have worked for National Championship winning professional race teams or have been racers themselves - while others enjoy cruising backroads on the weekend and annual trips to Daytona Bike Week.

From our years of experience in riding and racing, not only do our staff relate to riders at all levels and from all backgrounds, we bring a high level of expertise and professionalism from the racetrack to you and your motorcycle.

You’ll find our attention to detail sets us apart.

Before you take delivery of your New or Pre-Owned Harley-Davidson, each motorcycle goes through a thorough 30-point Final Check procedure to make sure they are road worthy for miles of enjoyment.

We provide a new owner orientation to fully explain how to properly and safely operate and care for your new motorcycle, as well as introduce you to our staff in Motorclothes, Parts & Accessories, and Service on a VIP dealership tour to make sure all needs are met to fully enjoy your Harley experience.

We offer complimentary riding lessons when you purchase a motorcycle.

Learn to ride on our fleet of training motorcycles that start small and progressively work up to your own Harley, at your own pace, through personalized, one-on-one sessions with our qualified instructors.

Has it been a while since you’ve ridden? Maybe you’ve ridden before but are new to riding a Harley? Your safety is our priority - we encourage all who purchase a motorcycle who may feel cautious before venturing out on the open road to take advantage of our practice area and complimentary refresher instructions – we want our customers to feel comfortable, confident, and adjusted to their new Harley.

We are a Bar & Shield Award Winning Dealership.

Harley-Davidson of Macon recently earned the prestigious Silver Bar & Shield Circle of Achievement Award. Presented by Harley-Davidson Motor Company, this award is given to dealers based on its delivery of premium customer experiences and for demonstrating operational excellence across a range of categories.

Silver Bar & Shield award recipients, like Harley-Davidson of Macon, consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson experiences.

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What our Customers are Saying

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Sara Moncrief
Everyone is so nice at this dealership! Always leave satisfied and happy! (Employee: Payton Sassaman)
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Jimmy Monk
Harley Davidson of Macon had my part in stock and held it for me to come from Centerville to pick it up.
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Scott Sherron
Told Bear what I was looking for and he called me when he got it in. No pressure at all. He was available for all questions and actually responded very quickly. Loved my experience and you will also! (Employee: Bear Bowers)
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Victoria Alattawy
Had an amazing experience buying my trike. This is my third Harley and always love doing the tour and meeting everyone. You are definitely treated like family (Employee: Brian Dancy)
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The dealership has always been well maintained, well staffed, and overall more than presentable. Staff are friendly, knowledgeable, and go the extra mile to help get customers the best deal on the bikes, equipment, accessories, and dcor items regardless of what the customer is looking for, or the time frame given for the prospective project. Amazing dealership.
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We appreciate everyone Harley Davidson of Macon. The atmosphere is always inviting and cheerful. Always enjoy stopping in and checking out the new inventory.
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Randolph Caruso
Perry helped with parts to install cruise control on my Softail Standard. It took a little while but got it done. The kit was on back order for a long time, but we were able to find parts from other models that would fit and operate correctly. (Employee: Perry McGee)
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Bill Hurst
I recently needed some items to prepare my Ultra Limited for a week long ride through the Smokey Mountains with friends. Items went back order but Perry found them at another dealership and had them overnighted. You cant beat the commitment to outstanding customer service from Perry and the whole staff at Harley Davidson of Macon. Great job! (Employee: Perry McGee)
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Chris Murman
A first-class family running a first-class business. Products, apparel, parts, service.... all outstanding. (Employee: Greg Sassaman)
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Robert Rose
I love this dealership they have always taken very good care of me both sales and service


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