Family since Forty-Seven

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The Sassaman family has owned and actively operated Harley-Davidson® dealerships since 1947. Serving Macon and surrounding communities since 1957, the Harley-Davidson of Macon team is committed to delivering a premium customer experience while sharing their passion for motorcycles. Family is our culture at Harley-Davidson of Macon, and we are happy to include you as part of our Harley-Davidson family and look forward to serving you. Learn More

Why Harley-Davidson® of Macon?

Family since forty-seven.

Our history as a family owned and operated Harley-Davidson dealership,and our relationship withHarley-Davidson Motor Company extends over 75years–since 1947.

The faces you see today will behere tomorrow-Ourteam of staffhave been with us for yearsand are some of the best in the business.

A sense of Family is part our culture -we continually strive to treat our customers and employees like family and look forward to welcoming you.

We take as much pride in our customer service as we do in our motorcycles.

We go the extra mile to make sure your experience at our dealership is beyond comparison.

Our staff are riders just like you and are committed to serving you with integrity and without pressure.

At Harley-Davidson of Macon there are never hidden fees or charges. Our goal is to be your advocate, to help you feel certain and satisfied with your buying decisions. In every aspect of our business, we are not here merely to make a sale. We are here to earn a customer for life.

We are passionate about motorcycles and racing is in our blood

Owner and Dealer Principal, Greg Sassaman raced professionally for the Harley-Davidson Factory Race Team and his sons Brett and Payton Sassaman also raced professionally. Greg, Brett, and Payton have all earned Pro / Expert level race wins, Regional, and National championships in both Flat Track and Road Racing.

Some of our Staff have worked for National Championship winning professional race teams or have been racers themselves - while others enjoy cruising backroads on the weekend and annual trips to Daytona Bike Week.

From our years of experience in riding and racing, not only do our staff relate to riders at all levels and from all backgrounds, we bring a high level of expertise and professionalism from the racetrack to you and your motorcycle.

You’ll find our attention to detail sets us apart.

Before you take delivery of your New or Pre-Owned Harley-Davidson, each motorcycle goes through a thorough 30-point Final Check procedure to make sure they are road worthy for miles of enjoyment.

We provide a new owner orientation to fully explain how to properly and safely operate and care for your new motorcycle, as well as introduce you to our staff in Motorclothes, Parts & Accessories, and Service on a VIP dealership tour to make sure all needs are met to fully enjoy your Harley experience.

We offer complimentary riding lessons when you purchase a motorcycle.

Learn to ride on our fleet of training motorcycles that start small and progressively work up to your own Harley, at your own pace, through personalized, one-on-one sessions with our qualified instructors.

Has it been a while since you’ve ridden? Maybe you’ve ridden before but are new to riding a Harley? Your safety is our priority - we encourage all who purchase a motorcycle who may feel cautious before venturing out on the open road to take advantage of our practice area and complimentary refresher instructions – we want our customers to feel comfortable, confident, and adjusted to their new Harley.

We are a Bar & Shield Award Winning Dealership.

Harley-Davidson of Macon recently earned the prestigious Silver Bar & Shield Circle of Achievement Award. Presented by Harley-Davidson Motor Company, this award is given to dealers based on its delivery of premium customer experiences and for demonstrating operational excellence across a range of categories.

Silver Bar & Shield award recipients, like Harley-Davidson of Macon, consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson experiences.

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What our Customers are Saying

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Josh Watson
I have been a customer of HD of Macon for years. Consider many of the people associated with this establishment friends. I have rode Harleys for years and have used HD of Macon to keep my old HDs on the road. Even when they knew I wasnt there to buy a new bike they treated with the upmost concern and care. Well I finally upgraded the scooter and purchased my first dealership HD from Macon HD. Chad first and foremost took care of the deal and catered to every need he knew I had. Bear also handled everything professionally and treated me very well. Mr. Randy also saw to any needs that I had. Not only did this one experience go well, but any experience I have had at HD of Macon has been top tier service. Thank yall for continued care and treating me like you have over the years. (Employee: Bear Bowers, Chad Hixson, Greg Sassaman, Kati Owen, Lisa Sassaman, Randy Parrott)
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Woody Luttrell
Love working with Bear. His knowledge and exphas helped me tremendously. Right now we are trying to figure out the best hitch for my new anti-tailgating trailer haha. All joking aside, Bear has helped with every question I have had even if it was to point me to the person it the answer. Hope to continue working with him and Harley-Davidson of Macon well into the future. (Employee: Bear Bowers)
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raymond allen
Chad went above and beyond. I was able to get get everything I needed and wanted for my new 2022 low rider st. He is a man of his word and will make you feel like a brother and member of the family (Employee: Chad Hixson)
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Heather Voss
Found the bike I've been looking for for 5 years at Macon H-D while on a family vacation. Thank you to Bear for taking over the transfer of the bike. Highly recommend Macon even if you have to road trip to get there.
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Sean Schlageter
I want to take this time to thank JJ, Kat and the team at the Augusta location for helping me pick the perfect bike for me, At first I did not find what I waslooking for then Kat informed me there would be a delivery the following day and she believed there just might be a bike on that delivery I would be interested in, as fate would have it indeed there was three 2022 Road Glide Limited i was looking for with the exact heated grips that I preferred. Harley Davidson of Augusta great team great job. Sincerely Sean Schlageter
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Dino Sarracino
Excellent sale service from Mike and all the crew. (Employee: Mike Anderson)
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James Stirk
Great service, very helpful and knowledgeable, enjoyed the experience, thank you (Employee: Mike Anderson)
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Van Montelpasse
Had bike in for service from previous trip had an issue, everything was taken care of and ready for Sturgis, service department as a whole is the best , will not take bike anywhere else if possible (Employee: Drew Taylor)
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John Jackson Jr
I would have to give Bear/owner and staff 10 stars (Employee: Bear Bowers)
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Roscoe Crawford
I want to thank these guys for helping me on the purchase of my bike!! (Employee: Bear Bowers, Chad Hixson, Randy Parrott)


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